Thursday, June 30, 2011

The Success Story of Upma – Straight from the horse’s mouth


Hello everyone!
Sorry for coming late on this one. Now that I have become a celebrity, I can be excused for coming late though! For those who are yet to become aware of my celeb status, here‘s my introduction. I am “Upma”. No it’s not short for anything, as Americans and “Youngistan” usually make of anything and everything.  As simple is my name, so is the way to make me. And that’s because I come from the land of people who still manage to follow the principle of “Simple living and high thinking”. A couple of curry leaves, some dry red chillies, a generous throw of mustard seeds or rai as it is known here, and wallah! The neighbors have already got their mouths watering over the smell of tadka coming from the window! So loved I am, that my people love to eat me any day, be it breakfast or tea-time.
I was completely content with my indigenous fan-list till one day, I saw myself making headlines in the American media along with their Indian counterpart. I wish to thank Mr. Floyd Cardoz, the Mumbai-born chef for taking me to the famous American culinary competition TV show “Top Chef Masters”. Since his winning the show, people here in Indian homes have not stopped mentioning me in their dining table discussions. From the humble breakfast option to the hottest dish in the menu, my journey has been almost overnight. Now, I am looking to cash in on my publicity and spread my name in the whole world. Any takers there? How about opening restaurants dedicated to me and bringing me in various new flavors, the way they have done to Pizza? Green Chutney Upma, Tomato Upma, and Onion Upma and as we go global, Upma with salsa sauce, and so on, the options seem to be endless!
Well, these ideas will keep coming, but I promise one thing for sure, I will not let success go to my head. I will never forget my humble roots. For simplicity is the way to happiness!

Yours
Upma

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